Influenza, Malware, and the $10B Price Tag We All Pay

November, 11, 2014 Franklyn Jones

Yup, flu season is just around the corner. And before you know it, we'll all be complaining about headaches, fevers, runny noses, blah, blah, blah. It's the same story every year, as we collectively suffer through yet another round of influenza attacks.

Ahh, but not to worry. Once we realize we've been infected, we'll do what we always do - run out to the local pharmacy and stock up on pain killers, cough medicine, sleeping aids, and congestion relief tablets. Then, after about a week of being heavily medicated, we'll gradually recover and get right back in the saddle. Sure, the process is painful, disruptive, and costs some money, but that's what we do. You can characterize this as our own personal "incident response" plan to remediate flu symptoms and restore productivity.

Incident response has become a booming enterprise security market as well. In fact, according to a report by ABI Research, businesses will spend more than $10 billion in 2015 on post-attack, incident response solutions to rid themselves of "cyber flu." The sad irony is that, according to a report by Markets and Markets, businesses already spend more than $10 billion annually on various detection-based, flu-prevention technologies that should protect endpoints and minimize the need for incident response solutions. But because advanced targeted attacks are becoming completely undetectable, that traditional detection-based security stuff is obviously not working too well.

(By the way, if it makes you feel any better, we also spend more than $10 billion annually on cold and flu remedies to support our own incident response strategy. Add up the numbers here and see for yourself. )

Wouldn't it be great if there were a way to significantly reduce incident response costs by taking the equivalent of a cyber flu shot, so you don't get infected in the first place? Good news - now it's possible! By using isolation technology - rather than detection technology - you can prevent cyber flu by deploying your browser outside your network. If web content contains any undetectable malware or cyber flu viruses, it stays isolated outside while everyone inside your network remains healthy and enjoys a safe and secure browsing experience.

If this sounds intriguing, maybe it's time to check out the AirGap browser isolation system from Spikes Security, and put and end to the cyber flu season before it starts.

Franklyn Jones, CMO, Spikes Security


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