Breaches of privacy, like those commonly perpetrated by Google and Microsoft, are just an annoyance for the average user. Gee, Google might target some ads to me based on that stuff I search for on their search engine, big deal. It's a bit scary though when you consider that seeing what people search for is like seeing what people are thinking. That's a bit of a problem, sure. But what about in business?
Imagine being in Microsoft's or Google's shoes, running those search engines without putting our privacy first, and being able to get an answer to what Companies are thinking? You could answer questions like this, for example:
It's almost like Insider Trading too, if you think about it that way. I'd love to hear other opinions. What should Spikes be doing about this? Post in the comments.
Peg Routledge - November 05 2012
I imagine that with a Spikes layer between the engineers as well as other employees, the companies' management could answer the same kinds a questions - along with many more. And with a little additional UX features available, there could be some kind of tiered internet privacy access levels or "security clearances" for certain types of searches or outside communications....like entering a "cloak" or "virtual identity" of some kind for designers, etc. Employees could be given orientation on what of their internet access was being monitored, and why etc, for management B.I. Then good ol' Microsoft or Google could ask themselves those questions about searches all they want, but they wouldn't be able to tie the searches to who was doing it...and the companies wouldn't have to use some "anonymous" search engine, they could still use the search engines they wanted to. In some companies where there is serious IP, it seems to me that privacy would be a privilege on company networks and therefore can become also a valuable commodity that can become evolved and utilized in accessing the outside world with employees' informed consent.
Paul Lasman - November 05 2012
I think this is a perfect indication of how little privacy we have these days and how it will continue to become less and less.